Bidvest 3663 aims to keep it “pure and simple”

Foodservice wholesaler Bidvest 3663 launched its Christmas range this week, on a dedicated webpage earlier than ever before, allowing caterers more time to get started on their preparations for the party season.

The 2014 Bidvest 3663 Christmas range features over 340 Christmas lines including over 50 new food products, tableware designs and crackers. Its festive range of starters, mains, desserts and buffet items include products from Swithenbank, Bidvest 3663’s specialist fresh and fine food division; and wines, beers and spirits sourced by specialist drinks provider ViVAS. All ranges include products to suit every customer’s budget and all products can be ordered to arrive on one delivery, making it even easier for chefs to pick and receive their Christmas products

Gail Bridgeman, campaign and activation manager said: “This year we have launched the Christmas range online, three months earlier than ever before at This builds on the success of our previous ‘taste of summer’ campaign, which 70% of customers said they either ‘liked’ or ‘loved.

“We understand that Christmas is the busiest time of year for many chefs and caterers and so the full range is also available in our Christmas brochure; once again this contains top tips and recipes, something that’s continued to be popular since we started it in 2012.

“Customers will also receive a deals brochure containing great value offers across their key menu lines, including red tractor approved meats, vegetarian dishes, desserts and all of the trimmings.”

New products also include vegetarian options, and more gluten-free options for health-conscious consumers or those with allergens, plus an extensive range of items for buffets and parties.

Customers can also contact their local 3663 depots to find out more about the Christmas exhibitions held between the 2nd September and 28th October at

For more details, see the August issue of Wholesale News, out week commencing August 11.

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