Bidfood unveils festive range with new emphasis on gluten-free lines

Bidfood has added gluten-free products to its Christmas range for the first time.

The wholesaler’s 2017 festive selection, unveiled yesterday (July 12) and described as its ‘biggest-ever’ includes more 120 new products – expanding the Xmas range to more than 750 items; more than 40 of them are gluten-free lines such as smoked salmon and dill naked fishcakes, brie and beetroot chutney tarts, and baked winter cheesecake.

The range, which is available from September 1, was created with the help of customers, and after tasting sessions with chefs and operators. Industry insight also played a part – research published by Kantar Worldpanel in April revealed 54% of households joined the ‘free-from’ trend in the first three months of this year by buying at least one ‘free from’ product.

“While the holiday season is a time of indulgence, we also need to be mindful of different dietary requirements, such as free-from,” said Bidfood campaign controller Gail Bridgeman.

“This has been a big focus for us over the last 12 months, which is why we’ve created the largest selection of gluten-free options to date and have a dedicated section for these items within our Christmas brochure.”

Turkey ‘cushion’ with pork and stuffing, individual turkey and duck ‘cushions’ with Morrello cherry stuffing, and ‘Christmas on a stick’ skewers with pork chipolatas have been added to Bidfood’s Farmstead range. There is also Northcoast Seafoods’ raw lobster tails, Pacific West slipper lobster, Premium Selection king scallops with chilli butter, and smoked salmon and prosecco centre parfait.

“We’ve worked hard to ensure we offer products for everyone, regardless of allergies, and without compromising on taste,” added Bridgeman.

A range of booze-infused cheesecakes including popping peach bellini, gin fizz and elderflower, and whiskey mac flavours, have also been added for the festive season.

“Christmas is arguably the biggest and busiest time of year for foodservice businesses,” concluded Bridgeman. “To ensure that operators are capitalising on this, we’ve developed this year’s range to cater for all customer demographics and price points. This doesn’t just mean food, we also have drinks, tableware, glassware, crockery and partyware items.”

We’ll have a full report in the August issue of Wholesale News.

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