JJ Food Service is to work closely with the Mayor of London’s Healthier Catering Commitment (HCC) to promote healthier eating options.
The HCC is a voluntary scheme for food outlets in London to encourage them to improve their food offering, and is one of the Mayor’s initiatives to get Londoners eating good quality, affordable food. Participating outlets are awarded with the HCC logo. 500 restaurants in 22 boroughs have already signed up to the voluntary scheme, which incentivises food outlets to make small changes to improve the quality of the food they sell.
Starting with the distribution of a “healthier eating” brochure to its 13,000 fast food customers in the London area, the wholesaler will further support London’s takeaways by offering customers who are signed up to the HCC food award a 10% discount off five HCC-approved items for three months.
Rosie Boycott, chair of the London Food Board said: “Getting JJ on board is a massive step forward for the HCC and I am encouraged that they are taking a lead to change the terrible health outcomes of so much of London’s fast food.”
Terry Larkin, Group general manager, JJ Food Service, said: “We are delighted about our partnership with the London Food Board and the HCC. Through making some changes to the menu as well as increasing healthier options available, we want to encourage fast food businesses to purchase healthier products which, in turn, we hope will have a positive impact on what customers eat.”
The HCC food award is given to fast food outlets, which have met a minimum requirement of healthy catering criteria. For more information on the HCC Award visit: http://www.cieh.org/healthier-catering-commitment.html