Bestway wants to shine in foodservice with new Essentially Cleaning brand launch for caterers

Bestway Wholesale is aiming to help catering and foodservice customers meet the highest hygiene standards with the launch this week of its new Essentially Cleaning brand, a dedicated, value range of professional -uality products.

The launch of the 40-strong product range comes amidst high levels of concern about hygiene standards in the sector. Outbreaks of norovirus at several restaurant chains made media headlines during 2016, while an investigation of FSA figures showed that one in 13 restaurants and one in seven takeaways in the UK have failed food hygiene inspections

Tony Holmes, Bestway’s sales director for foodservice and retail, said: “Catering businesses are under the spotlight, both from local authorities with the responsibility to shut down operators who fail to comply with hygiene regulations, and from customers who, understandably, expect the highest possible standards of cleanliness whether they eat out or order a takeaway.

“The launch of the Essentially Cleaning range, alongside our successful Essentially Catering brand, gives customers a clear focus for their cleaning requirements, with the right solution for every area of their business.

“This is the most comprehensive cleaning & hygiene range on the market, with professionally-formulated products tailored to the needs of commercial businesses, while delivering the great value that Bestway Wholesale is known for.”

The Essentially Cleaning range spans everything from general-use products such as washing up liquid, disinfectant and bleach, to specialist lines such as beer line cleaner, glass renovator and heavy duty sink unblocker.

All products are clearly labelled for ease of use by staff, and fully tested and accredited to relevant standards, including EN1276 and EN13697. The full range is also clearly colour coded across seven different areas: kitchen, floor care, dishwashing, bar & cellar, housekeeping, washroom, and laundry. Each product has a unique code to enable customers to identify the appropriate product.

Holmes added: “Essentially Cleaning is a one-stop shop for the full range of wholesale cleaning products. All the products are available from Bestway and Batleys depots, as well as for delivery.”

The Essentially Cleaning range is also supported by dedicated pages online at www.bbfoodservice.co.uk. These include:

  • Product guide – including wall charts, application methods and cleaning record for each product;
  • Hygiene System – A reference guide for cleaning procedures;
  • Training – A guide covering essential aspects of chemical safety within the workplace, including a training record sheet;
  • Data Sheets – Easy access to the legally required product data / COSHH sheets for the range.

Specialist telesales advisers are also available to help caterers select the products to match their needs, via the dedicated telesales hotline on 01738-646666.

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