Bestway Wholesale has unveiled new branding for its recently-launched van sales operation.
Called Bestway Vans Direct, the operation aims to fill the void left following the demise of Palmer & Harvey’s Snacksdirect and Sweetsdirect business, and services more than 20,000 customers every two weeks.
The van sales operation consists of two divisions, Bestway Snacks and Bestway Sweets, and functions with 190 vehicles, 120 of which are dedicated to the snacks division, with the others being used for the sweets branch. All will be given a makeover with the new branding (pictured above) over the next few weeks.
Noel Robinson, Bestway’s director of van sales, said: “Getting the vans back on the road and serving customers was our first priority when we launched the van sales operation in January. We have been on the road for almost two months now and the welcome and support we have had from customers has been truly fantastic. Now, we have a brand and modern identity which will enable us to, over time, get all vans liveried up that will help increase awareness among customers.”