Bestway Wholesale will be celebrating its 40th anniversary next year, and will be kicking off the celebrations with a Best-in Win A Car promotion on its Best-in range of 1ltr juice drinks in January.
The promotion will see one customer drive away in a brand new Dacia Sandero Ambiance car by simply purchasing any three cases of Best-in juices during January. In addition there will be a price discount on the w=wholesale selling price to help drive incremental margin for retailers.
The best-selling range of Juices (Tropical, Apple, Orange, Cranberry and Mango) will be enlarged by the addition of two new No Added Sugar variants, Cranberry and Tropical, as Best-in offers customers a comprehensive range of alternatives. The promotion will back from from a range of PoS and in-depot sampling across Bestway and Batleys depots.
Nick Brown, category manager for Best-in, said: “We wanted to repay loyal customers for their support of the brand and also encourage new distribution points among retailers by sampling and giving them an opportunity to win a fantastic prize. It is the first time Bestway – or any wholesaler for that matter – has put this level of support into an own label range. We chose Dacia because the brand mirrors the attributes of Best-in; quality, value and aimed at families. Dacia is the fastest growing car brand in Europe and we want Best-in to be the number one own label for convenience stores in the UK.”
The juice drinks offer a guaranteed POR in January of 33-39% depending on flavour. To enter customers only have to purchase three cases in any permutation at their local Bestway or Batleys depot. There is no limit to the number of times a retailer can enter. The winner will then be chosen at random and will collect the vehicle from their local depot in February.