Bestway Group has launched a major promotional push via the internet using its newly revamped website.
Bestway Group has undertaken a major overhaul of the website and relaunched it with new graphics and a new, easy to navigate feel.
To encourage cash and carry customers to register on-line, the company has devised a special promotion, offering discount vouchers on products bought in depots.
The vouchers can be redeemed in any of the 49 Bestway and Batley depots across the country.
The exclusive website special offers will be changed every three weeks. Products featured in the first promotion include, Best-in coffee, Quick Brew Tea, McCain chips, Nescaf eacute; granules and Cater4 tomatoes.
Bestway managing director Younus Sheikh said in announcing the new site: “This is a major new push for us. We recognise the importance of using all the tools in the box when it comes to ensuring our voice is heard in the market place.
“We are intent on continuing to improve and enlarge the website as our business continues to grow with it.”
Merchandising and inserts in promotional brochures will be available in depots to promote the site and encourage customers to register on-line.