Bestway revamps own-brand range

Bestway Wholesale has re-launched its range of own-label products in a move designed to appeal to what the company sees as ‘a growing consumer interest in own-label products’.

Ed Smeaton, director of trading for grocery at Bestway Wholesale, said: “Shoppers now trust own-label as much as they do branded products and are looking for both quality and value.”

Bestway’s current Best-in own-brand will be replaced with the new Best-one label, initially covering 150 of the company’s most-popular lines, including biscuits, soft drinks, snacks and grocery staples. The refresh features a new pack design and recipe reformulation, as well as tapping into consumer trends such as coconut water.

Smeaton said: “The new on-pack graphics deliver a modern, fresh, and contemporary design to create greater impact on shelf and deliver a higher rate-of-sale. A major focus of the new range is the quality and benefits of the products. This may involve highlighting whether it is one of your five a day or a good source of fibre and protein.”

Bestway is also set to launch a premium own-label range called Best-one Inspired, available from August and consisting of an initial 15 lines.

The new Best-one range is available now across 300 lines from Bestway and Batleys depots nationwide and online. The company will update its category planograms to include the new range and will run a 40% PoR promotion across key lines.

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