Bestway revamps Bestway Batleys Foodservice to grab a bigger share of the market

Bestway Batleys Foodservice – part of Bestway Wholesale – has today launched a full scale rebrand as BB foodservice, as it sets its sights on ‘ambitious growth in delivered wholesale’.

Martin Race, managing director, Bestway Wholesale, said: “For years, wholesalers have been too preoccupied with what their competitors are doing to stop and ask their customers what they want. So we listened. And we put what we learned to good use. BB foodservice is here to deliver a local, more personal, service. A complete service that gives our customers what they want, when they want it. So they can focus on what they do best.”

As part of the rebrand, BB foodservice has handpicked 15 high performing depots in Aberdeen, Perth, Glasgow, Edinburgh (two depots), Newcastle, Cleveland, Liverpool, Manchester, Leeds, Birmingham, Cardiff, Gillingham, Southampton, and Plymouth.

Each depot will supply a local fleet of BB foodservice delivery vehicles with an expertly selected range of beers, wines, spirits, and soft drinks, as well as an extensive range of chilled, ambient and frozen food – meaning food & drink businesses can rely on one delivery for both their food and drink.

Race added: “This isn’t just about delivering quality products at competitive prices. From recipes, tools and calculators to our tailor-made wine list design service – our support doesn’t end at the door. Whatever our customers need, our local territory sales managers are just a phone call away. And they relish a challenge.”

More on this story in the October issue of Wholesale News.

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