Bestway Wholesale and its tech partner RNF Digital Innovation (which is responsible for the Bestway app and the wholesaler’s in-depot iBeacons) picked up Highly Commended in the Best Use of Digital Marketing category at the Chartered Institute of Marketing’s Marketing Excellence Awards in London earlier this week.
The annual awards identify and celebrate outstanding marketing by organisations, individuals and teams across all industry sectors, rewarding innovation delivered by marketers at the cutting edge of their profession.
“With so much data now available to businesses, it’s easier than ever to develop a customised experience that builds loyalty among your customer base but harnessing that data, and using it intelligently, is the key to success.
“The BEAM platform works alongside Bestway’s bespoke ordering app, enabling us to manage user notifications to optimise their experience.
“By harnessing data drawn from location technology – such as iBeacons and geofences – and combining this with behavioural insights about individual customers, the platform allows us to deliver digital content specific to each customer at a time and location that’s appropriate to them.
Salih Sheikh, head of marketing at Bestway, added: “It has dramatically improved the effectiveness of our engagement with our app users, delivering impressive commercial results.”