Bestway launches own-label fruit and veg for retailers

Bestway today (August 11) launched launched a new own-label fruit and vegetable range for its Best-In retailers.

The new range follows on from a chilled savoury range launched last month and further demonstrates, says the company, “our commitment to drive chilled business for independents”.

With more consumers now buying chilled locally, the wholesaler says convenience stores have an opportunity to tap into this market and offer a core range of everyday fruit and vegetables

Steve Carter, category controller for fresh and chilled and Bestway commented: “At the moment there is a chasm of opportunity in chilled and fresh for convenience retailers. At one end of the spectrum we have the multiples offering aisles of loose and packaged produce and at the other we have traditional greengrocers and ethnic specialists. Consumers would like to buy fresh locally rather than make additional, unnecessary trips to these types of stores. Local stores do other areas of chilled and fresh well so there is no reason why retailers cannot provide a strong core fruit and veg offering.

“However, as a developing category, retailers need guidance on the key lines to stock as fresh fruit and vegetables have a limited shelf life and an element of risk with wastage.

“But that’s the beauty of this range – all the best selling skus, pre-packed, pre-priced and prepared for selling. No scales, no wrapping, no fuss. We are trying to make it as easy as possible for retailers to get into a category that is showing tremendous growth and also acts as a barometer of store quality.”

The range includes twenty of the most popular fruit and vegetable products (including bananas, oranges, apples, tomatoes, cucumber, onions, peppers and lettuce) and all carry the Best-in logo as well as a competitive price mark. Labels also clearly display country of origin and best-before dates.

For retailers, there’s a claimed minimum of 30% POR on each SKU and the full range is available in Bestway and Batley depots and from Bestway Direct.

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