Bestway is launching what it claims its “biggest ever” promotional scheme in an effort to help retailers “Buy More, Sell More amp; Earn More”.
The new Core Connect programme runs across all Batleys and Bestway branches from April to November, and aims to build on last year’s “Core” scheme with the opportunity for retailers to earn a minimum of 3% on all Core Connect promotional products. There is also an Online Rebate Store which encourages retailers to gain additional rebates.
The wholesaler says Core Connect has four key messages: Buy More (by offering impartial advice on the best sellers in over 30 categories, Core Connect aims to help retailers buy the products that have real consumer demand); Sell More (discounted prices and multibuy consumer offers on standard and price-marked packs, with retail PoS, to drive footfall and encourage additional in-store sales); Earn More (a 3% rebate on all SKUs involved in the scheme); and
Get More (retailers will be able to view all their purchases online and will be offered a series of additional rebates based on further investment into volume and range deals).
Products in Core Connect will change on a monthly basis to keep offers fresh and give variety. Rebates apply to all products in the promotional periods and are redeemed in depot against purchases. Unclaimed redemptions will be rolled over into the next promotional period.
The programme is open to all registered Bestway and Batleys customers – including Best-one retailers who have their own additional My Rewards rebate scheme – and applies to all sales of promotional products whether purchased online, via click and collect or delivered, and in-depot sales.
Individual customers will be able to view their current rebate balance at a newly created microsite on the Bestway and Batleys websites which will also inform them of the further rebates on offer for additional volume and range purchases.
Younus Sheikh, Bestway group’s managing director commented: “Core Connect is much more than a rebate scheme. It is all about giving retailers the insight and tools they need to buy better, sell better and promote better. In an increasingly competitive marketplace, it enables retailers to offer consumers a value proposition on the brands they are shopping for.
“Being a responsible wholesaler is more than shifting boxes: it’s about listening to customers and executing strategies which will help them develop their businesses. Core Connect reflects a massive investment on behalf of the business both in terms of equipment and technology, but is the perfect example of how, as a group, we continue to evolve Bestway’s founding principle of Building Business for the Independents”.