Bestway launches ‘biggest’ promotion

Bestway Group is marking 35 years in business with what it describes as its biggest ever promotional event.

Titled ‘Team 35 Drive’, it is themed along the lines of a Formula One race. The first period of the promotion will exclusively feature the Best-in own label products including wines, spirits and beers followed by the major brands over the following seven months of the promotional run.

Bestway says all the top suppliers in the UK will be taking part.

The Team 35 Drive lines will be offered at special discounts and in addition, every pound spent on any of the promotional offers will generate an extra minimum 2% rebate. If customers buy one of each of the promotional products, their rebate is increased to 3% and up to 4% depending on how much is purchased.

Younus Sheikh, managing director of the Bestway Wholesale Group, commented: “After 35 years in Features > Business, Bestway certainly has something to celebrate and the only reason we are in Features > Business, all these years later, is due to our customers so it is only right that we are able to give something special back to them with this high value promotion.”

POS material will be provided and a website has been developed to run alongside the promotion which will enable retailers to download POS materials to their own printer.

Team 35 Drive will run from March until October across all Bestway and Batley branches in England, Scotland and Wales.

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