Bestway honours its finest

The great and the good of Bestway Wholesale were rewarded last night at a glittering ceremony at the Marriott hotel, Grosvenor Square in London.

More than 400 guests including Bestway senior executives, depot staff and supplier partners were there to recognise the twelve winners of the Bestway Performance Awards– nine awards for Bestway staff and three awards recognising the role suppliers played in Bestway’s business last year.

The Bestway Performance Awards acknowledge and reward the achievements of Bestway and Batleys staff across a host of sectors including symbol and club, catering and export sales, as well as rewarding staff and departments from head office for their efforts in 2016.

Scooping the top awards of Depot of the Year and Branch Manager of the Year were Sajid Mahmood from Bestway Manchester and Muhammed Asad of Bestway Barking with Guy Gissing and Vinnie Liddar of Barr Soft Drinks taking away the Overall Supplier of the Year accolade.

Also among the prizes given out were two new awards for this years Customer Satisfaction Branch of the Year which was won by Batleys Southampton and collected by depot general manager Anton James, and a special Unsung Hero award which was presented to Mohammed Aftab for his category work within the catering and world food side of the business.

In his address to guests, Zameer Choudrey CBE, Bestway Group’s chief executive, commented: “For our customers and suppliers, our mission is to be the ‘Best Way’ to grow their food and drink businesses, and tonight we are here to pay tribute to the people who put the Best into Bestway and deliver this on a daily basis.

“You will see many of our Bestway wholesale heroes on stage but there are countless others who work diligently day in day out to ensure that the relationships we have forged over the past 40 years remain as strong as possible,” he said.

Mr Choudrey also made reference to the recent merger between Tesco and Booker, citing research that stated only 12% of retailers thought that the agreement was good news for the independent sector and only 8% said that Tesco had the interests of independents at the heart of its new business model.

However he was bullish on Bestway Wholesale’s recent performance saying. “At Bestway, we will continue to focus on our own strategy and demonstrate our long-term commitment to customers as we always have done. We will always have the best interests of our customers at heart and will continue to offer them a credible alternative in the wholesale sector. Likewise we will strive to provide suppliers with a viable and profitable route to market.”

He then commented that the strategy put in place by the newly revamped Executive Team was performing well with Best-one sales up 20% against a symbol decline of 3% across the market.; Catering sales grew 7% year on year; Web and digital brought new customers into Bestway Wholesale with online sales touching £5m per week. Customer satisfaction levels were at an all time high and the company’s increased focus on the shopper was rewarded with Best-one being voted the UK’s best symbol group in a poll by Which. All of which led Bestway Wholesale attaining the same level of profit in the last six months of 2016 as it did in the whole 2015-2106 financial year (July15-June 16)

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