Bestway Wholesale is targeting the continued growth of its foodservice business with the appointment of Frank Fraser to the new role of head of sales – foodservice.
Fraser has held a variety of senior roles in the Bestway and Batleys businesses, most recently as sales controller for Scotland.
Reporting directly to Tony Holmes, Bestway’s sales director for foodservice and retail, Fraser will focus on developing sales to foodservice customers across all the group’s target sectors. Along with sales to the independent restaurant, pub, café and hotel markets, Bestway is focusing on developing its contract business with pub groups, local authorities, education providers and care homes.
Fraser said, “I am incredibly excited about my new role. Bestway has a fantastic opportunity to grow the foodservice side of the business, offering customers a package in terms of both products and service which more than matches our competitors.
“We have a compelling foodservice offer, including our award winning Essentially Catering brand, and we see strong potential to further expand sales across the foodservice sector.”
Holmes added: “Frank has extensive knowledge of the cash & carry and delivered wholesale markets, and is skilled in account management. His appointment is a key element of our continued investment in the growth of our foodservice business.”