Essentially Catering, Bestway Group’s flagship own-label catering brand has relaunched with a brand refresh across its entire range of core products.
The range has been given a new label design and improved recipes across more than 50 everyday catering products and to coincide with the launch next month (Feb), there will be price promotions in addition to the Price Hold Guarantee that fixes catering prices for a three month period.
To help caterers plan quantities and profit, each product will clearly state a guide to the approximate number of servings/portions on the front of the label. For example, Essentially Catering Coffee Granules (750g) delivers 428 cups of coffee.
“We’ve listened to caterers and have redeveloped the core range inside and out to help them trade more profitable and plan their menus. Catering success is all about planning the plate cost using the best quality ingredients to suit your business. Consumers now demand more and that’s why the majority of the products in the new Essentially Catering range are of higher quality than previously. This is not just a label change – this is a major own-brand investment by Bestway and Batleys,” says Paul Rabone, catering controller.
“Last year was about launching nationally into the foodservice sector, outlining our plans and developing a new 24/7 website, www.bbfoodservice.co.uk. The relaunch of the EC range is the next step and demonstrates our commitment to our catering business.”