Bestway donates £100,000 to dyslexia charity

Bestway Group chief executive Zameer Choudrey this week hosted a special lunch for Dyslexia Action at the Bestway Head Office in Park Royal, North West London. 

The lunch was to celebrate the Bestway Foundation’s £100,000 donation to Dyslexia Action – the charity dedicated to helping children and adults with literacy and memory processing difficulties. The charity was the main beneficiary of Bestway’s annual Royal Ascot Charity Race Day in 2013.

Dyslexia affects around 10% of the UK’s population in one form or another and Choudrey is hopeful more can be done to help sufferers. “One in five children is effectively excluded from classroom activities due to reading difficulties, often through no fault of their own. All children and adults must be given the best possible support to achieve their goals and Bestway is delighted to support such a worthwhile charity.”

He adds: “The ability to read and count is fundamental to every individual’s growth. If you cannot learn to read, you cannot read to learn. We hope our donation will go some way to help many sufferers realize their full potential.”

Dyslexia Action’s chief executive Kevin Geeson received the cheque on behalf of the charity saying: “This massive amount will mean so much to our charity. We raise around £1m annually through fundraising so this donation is a phenomenal amount for a charity such as ourselves. The money will help us develop our work in schools and help teachers, parents and children better understand dyslexia. Bestway’s contribution will also help us invest in research and development so we can provide quicker and better assistance which is extremely important given the technological world in which we all live. This really is a superb gesture on behalf of Bestway and on behalf of the charity; I would like to offer our sincere thanks to Sir Anwar, Zameer and the Bestway board for this wonderful contribution.”

Every year the Group donates around 2.5% of its profits to the Bestway Foundation to support charitable endeavours in the UK and Pakistan. Since 1987, the Group has donated more than £13.8m in the UK alone to fund the Foundation in its charitable activities.

For more info on Dyslexia Action go to and more details of The Bestway Foundation at

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