Bestway and Batleys are launching a new pear cider as part of the Country Choice own label ranges at the second Cider Festival running from tomorrow (17 August) to September 13.
It will come in a two-litre bottle, available in shrink-wrapped packs of six and price-marked at #65505;2.59 giving independent retailers a POR of 25.2%. During the Cider Festival this will increase to 30.6%.
Roopinder Toor, the senior negotiator for BWS at Bestway Wholesale Group said: “This festival will be the second this year. We will be showing over 40 different big brand ciders and they will all be on offer of some kind or another and giving a POR to our customers of up to almost 30%. The event and coincides with the last month of our BIG Summer promotion, where we have been able to give independents some of the best discounts ever, as well as a 4% cash back discount on relevant products.”