Bestway Brighton yesterday celebrated its fifth birthday in style with a depot trade day featuring a raft of special offers from key suppliers, a Salvation Army band playing Christmas carols, a free curry lunch for customers and staff – and a visit from Younus Sheikh.
The event marked what general manager Fida Hussain said were five successful years of trading from the outlet to the north of the city.
He said it was one of only two large wholesalers in the seaside town (the other is Booker) catering for a large and diverse population, that also increases during peak holiday periods. “Brighton is such a vibrant, exciting and dynamic city,” he said, adding that Brighton Pride, in July, saw the depot’s busiest week, breaking all sales records.
The 100,000sq ft-plus outlet, converted to a Bestway depot from a former Sussex Stationers warehouse carries a full range of ambient, fresh and frozen products alongside a comprehensive non-food offer.
Salih Sheikh, Bestway’s head of marketing, who also made the journey down from head office for the event, praised the Brighton team for the way it runs the outlet: “Fida is one of the most innovative managers we have come across,” he said, pointing not only to the birthday celebrations to engage suppliers and customers, but also the regular pre-trade event evenings that bring together key suppliers and select customers for insightful category presentations, special offers, dinner and drinks.
Pictured from left are Brighton Bestway deputy manager Stuart Shaw, Younus Sheikh and Fida Hussain