Bestway Batleys Foodservice last week launched its Christmas Price Hold Guarantee, which, the wholesaler claims, will “make it it easier for caterers to plan their menus and cash-flow this festive season.”
The Guarantee includes offers on butchery, fresh and frozen vegetables, Christmas condiments and sauces – all with prices held until January 2 next year.
Martin Race, operations director, said: “Price Hold is all about giving customers a clear and very transparent offering for Christmas and therefore making it easier for them to plan their offering to customers and diners. We have focused on what we believe are Christmas essentials in pre-packed and fresh but have also added some exclusive festive specials such as stuffed pheasant breast and rolled turkey escalope which are also available as singles. All this at the market-leading prices…of a wholesaler with a purchasing power of £2.5bn.”
Race said Price Hold was the result of research which highlighted “the desperate need” for price stability to enable accurate budget and cash flow forecasting. Other key findings, he said, included a need for quality fresh meat prepared to customers’ specifications.
The guarantee also applies to Drinks Express, Bestway Batleys Foodservice’s licensed drinks division.