Bestway has released its Christmas Deals brochure which includes promotions on key seasonal alcohol lines and which offers retailers “the chance to win big” this Christmas. Over 420 branded and exclusive label lines will be on promotion through December across a wide range of alcoholic drinks categories and there are also deals across price marked and non-price marked packs to take advantage of personal consumption and gifting occasions.
Licensed Controller, Roopinder Singh Toor commented: “Christmas and the New Year are critical times for retailers as consumers are willing to trade up and add new drinks to their repertoire to accommodate guests. This translates into more sales but retailers have to ensure that they get their range right in store and that means stocking up on promotional multipacks rather than singles, having a range of party drinks at a variety of price points and taking advantage of gifting opportunities. Trading-up consumers and gaining impulse sales is key to retailers’ success and our Christmas licensed package reflects what retailers should be stocking.”