Bestway has launched a six-week promotion guaranteeing at least a 50% fully funded margin on 50 of its most popular own label Best-in products including yoghurts, juices, tomato ketchup, biscuits and coffee.
Retailers are also being given the opportunity to participate, at no cost to themselves, in a national advertising campaign.
The ’50 50′ promotion is being supported with half-page adverts in The Sun newspaper and a full POS kit containing posters. The adverts feature products from the Best-in range, and all the retailer has to do to take advantage of the campaign is put the free poster in their window.
Geoff Monk, Bestway’s group marketing manager, said: “This promotion is designed to encourage consumers who don’t know it to try the high-quality Best-in range, and to deliver real profits to the independent retailer.”