Best-one, the symbol offer from Bestway Wholesale,this week posted strong results for the last calendar year with all significant metrics up year on year.
Over the past 52 weeks, the group has seen increases in store numbers, sales volumes and participants in the group’s sector-leading My Rewards rebate scheme soar.
Best-one sales to members were up 19% year on year with destination categories such as fresh, chilled and food to go experiencing triple-digit sales as Best-one’s focus on shopper missions once again proved profitable for members.
James Hall, symbol development director at Bestway commented: “Since Best-one was set up 15 years ago, we have seen consistent double digit growth every year. Obviously, with a bigger base, this growth gets harder to achieve each year but we are delighted with the performance over the past year; sales are up across all categories, more retailers are joining the group – whether that is from other symbol operators or unaffiliated retailers taking the next step on the retail ladder; members’ sales are increasing year on year; our Chilled Distribution Centre has seen sales increase by over 110% since July as members get behind our fresh and chilled offer; more members are qualifying for My Rewards, Best-one’s criteria-based rebate scheme.
“Most retailers would bite your hand off for the level of growth that Best-one is achieving – double digit growth in all categories including Alcohol, Confectionery and Grocery – and an 8% increase in tobacco sales.”
2016 also saw Bestway Wholesale take the decision to double the size of its Best-one field team so that each member receives two calls per month – one sales and one business development; as well as creating a dedicated Business Development team.
Hall added: “Most companies are cutting back on feet on the ground whereas we are doing the complete opposite. We continue to invest significantly in upskilling the development team to ensure they are real store developers working incredibly closely with members on an ongoing basis to ensure members have the right tools, range, sales mix and category flow throughout the store.”