Homeware and specialist electricial wholesaler Benross has secured a licensing deal with sleep brand Silentnight.
The supplier will launch a collection of Silentnight branded heating and cooling appliances to the home retail market, as part of the deal. It includes fan heaters, convector heaters and oil filled radiators.
Amit Juneja, sales director at Benross, said: “Silentnight is a trusted and well-known brand, with more than 60 years of heritage. Performing as one of the industry’s market leaders, its fun and likeable branding is the ideal fit for a licensed collection of in-home heating and cooling products.
“Silentnight is known as the sleep expert brand, so combined with Benross’ understanding of the electrical appliance market, we’ll be able to create a range that allows retailers to stock heating and cooling items with a wide appeal to the consumer audience.”
The Silentnight license follows on from Benross’ collection of vintage-style Wall’s small domestic kitchen appliances including milkshake makers, food blenders, electric mixers and whisks.