British American Tobacco United Kingdom (BAT UK) and Zig-Zag GB have entered into an agreement under which BAT UK will distribute Zig-Zag rolling papers, filter tips and accessories.
The deal gives BAT UK the rights to distribute 12 Zig-Zag branded products and Job Double rolling papers.
Zig-Zag managing director Andrew Armstrong explained: “Over the last 10 years or so we have been very successful at persuading roll-your-own smokers to switch from other brands to Zig-Zag, and at recruiting new entrants who have migrated from ready-made cigarettes, through targeted marketing and advertising.
“Zig-Zag has also been successful in persuading wholesalers, small to medium size retailers and retail chains to stock the Zig-Zag and Job brands.
“We have done this by offering very generous margins and explaining to them that our marketing campaigns really have created a real consumer demand from the brand.”
A BAT UK spokesperson said: “This is a great opportunity for both parties. We don’t currently have a range of smoking accessories and can now supply our key customers with a full range of rolling papers, filter tips and sundries. Zig-Zag will benefit from our comprehensive distribution network.”