Bain Capital, the owners of Brakes Group has formed a new company by pulling together Fresh Direct, M amp;J Seafood, Pauleys and Wild Harvest all under the Fresh Direct name.
The new company creates a fresh food delivery service set to operate six or seven days per week, from dedicated, local fresh depots.
Bain Capital told Wholesale News this week that moving three of its fresh food businesses into the new company would give chefs and caterers an “all-in-one” fresh food destination for produce, fish, seafood, meat and exclusive fine dining products.
The new company and management team will be led by David Burns (pictured), the current managing director of Fresh Direct, who becomes CEO. M amp;J Seafood, Pauleys and Wild Harvest retain their brand names.
The operation will be jointly owned by Bain Capital and Nigel Harris, the current joint owner of Fresh Direct. Nigel and his brother Colin Harris will take active roles in the new company.
Ken McMeikan, Brakes Group CEO, said this week: “I am delighted to be entering into this joint venture with Fresh Direct, because of the significant opportunities this will create for customers in what is the fastest growing part of the foodservices market. Bringing together these four businesses, under Fresh Direct’s leadership, will provide something really special in the marketplace.”