Bacardi, the world’s best-selling rum brand, is back on TV this week with a rerun of its “Bacardi Untameable Since 1862″ campaign.
The campaign centrepieces are 30-second TV ad and out-of-home placements from today (August 18) and video-on-demand and digital executions will follow from September 1.
Lisa Jazwinski, Bacardi UK amp; Ireland brand director, comments: “The campaign pays homage to the brand and family’s heritage of over 150 years and aims to inspire consumers to boldly pursue their passions.”
Founded in 1862, in the city of Santiago de Cuba by Don Facundo Bacardí Massó, Bacardi is still a family-owned business. This campaign focuses on the brand’s history and origins, which saw the founding family triumph against extraordinary odds – earthquakes, fires, prohibition, revolution, and exile – to evolve their business and transform the rum industry. The campaign is designed to engage millennial consumers to pursue their passions no matter what, encouraging camaraderie and strength of character.