The Grocer’s regular survey includes up to 50 branded examples where most deals represent discounts of between 48-53% off usual retail price, always undercutting own brand prices. Brands can destroy own label intervention whenever they choose. One look at the take home beer market proves the point.
I never did confuse a Bounty bar with Bounty, but a not insignificant pound;8m marketing spend to re-brand the kitchen towel as Plenty will hopefully produce plenty of sales and profit for us.
Our sector has always supported the major brands. They provide us the with the pricing deals and advertising revenue we need to maintain our competitiveness and marketing programmes, while performance-based overriding discount scheme income is critical since it equates closely to our overall gross profit margin.
Arise, Sir Stuart! M S has got one thing very right – its ‘dine in for pound;10′ deal, comprising a generous main course with fresh vegetables, a delicious dessert and a bottle of drinkable Italian wine. Our Sunday dinner of chicken, profiteroles and Pinot Grigio would have cost pound;16.76 purchasing the items individually, and as much as pound;35 eating out. These deals were flying off the shelves and business is certain to grow as more of us look for ways to save money on food bills.
Tough on restaurateurs, though.