ARTDs soar 30% thanks to Blueprint

The D S Supersave in Barnsley has seen a dramatic sales increase across its alcohol category following a FWD Take Home Blueprint makeover. Owner Suki Kaur has seen her wines increase by 20% and ARTDs (alcoholic ready to drinks), a category that she was looking to reduce due to poor sales, has had a 30% uplift in sales.

Suki explained: “Since the Take Home Blueprint team came in and re-merchandised my stock I can’t believe the difference it has made to my store and my sales. ARTDs in particular are seeing an increase in popularity, which is down to the way it has been blocked and merchandised.

“I’m not just selling more, but also a wider range of items across each category. For example, with ARTDs I am now selling more single bottles, more larger bottles and packs, which had no customers buying before. People now comment on how full my fixtures look when in reality I have no more stock than usual. It’s just down to the way the Blueprint team displayed my stock.”

Wine is another area that has seen a huge benefit from the Blueprint. While the fixture was full of stock, there was no differentiation between countries of origin or even by colour. Now the wines are merchandised following the Blueprint guidelines, blocking reds, whites and ros eacute; separately and then by country. The results have been dramatic, with Suki doubling the amount of stock she is buying from her wholesaler each week.

She said: “People can now see my choice of wines and are now browsing more and making more choices. They are now happy to try different brands and alternatives to their usual tipple. Stock is moving through so much more quickly as well, but it is easy to manage as I can see straight away on the fixture what is missing. Before it would be difficult to stock take and see what I needed more of or what was selling well, just because there was no logic to the way it was displayed.”

Suki added: “The Blueprint has increased my customer awareness of all the brands I have in stock and has encouraged them to try new ones. It also has encouraged me to stock different brands that are on the planogram that I wasn’t previously stocking, which I wouldn’t have even considered before.

“I can’t fault the help and support the support the Blueprint has given me and I would recommend the service and the benefits it brings to any retailer.”

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