Imperial Tobacco broadens Lambert & Butler range with two additions

Published:  11 April, 2012

Imperial Tobacco is broadening its best selling Lambert & Butler range by launching two brand variants Lambert & Butler Fresh Burst and Lambert & Butler Profile.

Lambert & Butler Fresh Burst cigarettes offer smokers the opportunity to squeeze a capsule in the filter to release a fresh burst of flavour if and when they choose to do so.

Lambert & Butler Profile has been designed for the modern, busy consumer. It has the same tobacco blend and length as the standard Lambert & Butler King Size, but it is smaller in diameter meaning it can have a lower price.

Sue Tranter, consumer marketing manager at Imperial Tobacco, commented: "Our research identified two key areas where we could add value and improve our consumers' smoking experiences. The first was a preference for more control over the taste and aroma of their cigarette and the second identified a significant number of loyal Lambert & Butler smokers wishing to gain even more value from their brand."

Standard and price-marked packs of 20 will be available.

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