App promotions are striking a chord with customers of JW Filshill, the Gasgow wholesaler said this week.
The app, launched by Filshill last year in partnership with Sanderson, one of the UK’s leading technology providers for wholesale businesses, offers customers time-saving features such as instant barcode scanning for convenient ordering on the customer site, user-managed favourites and instant notification of current promotions.
Customers also get online order management giving visibility of orders and delivery tracking, plus account management for payment notifications. In addition, they can search the wholesaler’s full product range, place orders, and view their account history.
Filshill worked with Sanderson on the app sale campaign which saw 45% of customers who had not ordered via the app before place orders.
Craig Brown, retail sales director at Filshill, said: “As a wholesaler committed to providing a ‘best in class’ service to our customers it is important that we make the ordering process as easy as possible – at the same time striving to increase sales and make us more competitive in a busy convenience marketplace.”
We’ll have more on app technology in the March issue of Wholesale News.