Advertising on Appleby Westward vehicles

Appleby Westward, together with Spar’s Wessex Guild, has become the first regional distribution centre within Spar to deck its vehicle fleet with advertising from the symbol group’s new Sorted! advertising campaign.
Trucks and trailers from the company’s two distribution centres in Saltash and Cullompton have taken to West Country roads featuring stills from the new national campaign.
Marketing director John Hart said: “This new campaign is really paying off with retailers, and with our delivery vehicles travelling thousands of miles all over the south west, we are creating a mobile and permanent advertising billboard to bring home Spar’s new proposition to all our customers.”
The Sorted! adverts are running on TV, radio and press, supported by direct mail and new point of sale material.

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