Booker Group is rolling out aspects of Classic Drinks and Ritter-Courivaud, the two businesses it acquired in October 2010, to its wider business after a strong performance.
During a presentation of its half yearly trading update, chief executive Charles Wilson said that out of £140m increase in overall sales for the half year, £30m was attributable to the new businesses, and Classic had already paid for itself.
Mark Aylwin, managing director of Booker Direct, said there was now a range of Ritter-Courivaud fine food products in 40 depots with an additional 80 depots carrying a limited range. He added that at Booker Brighton a ‘shop within a shop’ had been introduced to offer fine foods and ingredients, and this had been extremely well received by customers.
He also revealed that five of Classic Drinks’ eight depots had been transferred to nearby Booker depots with the retention of all staff, and that a new branch had been opened at Brighton using surplus space behind Booker’s cash and carry depot.