AB InBev launches Budweiser Live Project music tour with new TV ad and Spotify partnership

Brewer AB InBev today (September 15) officially launched the Budweiser Live Project – a unique music tour transporting British music talent across the UK in a bespoke tour bus this autumn. The launch kicks off with a brand new TV ad premiering today and a partnership with music streaming service, Spotify.

The TV and video on demand ad launches Budweiser’s latest music campaign, part of the brand’s Global Music Series, which will create unique, free gigs in cities across the UK. The ad features up and coming Canadian band, The OBGMs, being given a surprise gig of their dreams by Budweiser, and will run across the full network of stations throughout September and October.

The Budweiser Live Project will be touring across the country, with  a different headline artist across the three weeks, plus a support act and local artist from each of the tour cities. To amplify the experience, Budweiser have joined forces with Spotify to create a bespoke Budweiser Live Project hub, giving music fans and gig-goers the opportunity to find out more about the tour, access exclusive music content and apply for free tickets.

Isabelle Maratier, AB InBev UK’s senior brand manager for Budweiser commented: “Whether that’s making artists’ dreams come true on stage, or hosting a surprise gig in an epic location, Budweiser’s aim is to be at the heart of it all – making UK music fans’ dreams a reality.”

More information, including how to get tickets for Budweiser Live Project gigs, can be found at www.budweiserliveproject.co.uk. All gigs will be open to individuals of 18 years or over and will be free of charge.

The TV ad can be viewed here:


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