A smarter way to vape? JTI launches Logic Pro tank system with multi-million pound campaign

JTI will be rolling out it successful “tank” vaping system, Logic PRO, nationwide in the UK this month.

The launch of the system, which has already proved a huge hit in the US, will be supported by a TV advertising and outdoor media campaign from May 1.

The Tank market has grown 161% [Nielsen Scantrack 3/15 to 3/16, excludes online sales]  in the last year and is the fastest growing sector within the e-cigarette category.

Using “integrated coil technology”, JTI says that Logic PRO provides a “no spill, no fuss” device with the use of pre-filled Logic PRO e-liquid capsules. Designed to ensure a quality vaping experience, the vacuum-sealed capsules are available in four flavours – Brazilian Bold Tobacco, Ice Fjord (Menthol), Red Cherry and White Vanilla – in different nicotine strengths (18, 12 and 6mg). RRPs are £3.99 for a three-capsule pack. A starter kit including a Logic PRO device (pictured above) is £10.

Jeremy Blackburn, JTI Head of Communications, says: “Logic PRO offers vapers a sleek design, ease of use, the latest technology and above all, quality from a brand they can trust. With an estimated two million regular adult vapers in the UK [TNS], Logic PRO meets the demand for the 85%[TNS] of those who now use tank e-cigarettes.

“Already a hit in the US, and New York’s number one brand, the launch of Logic PRO offers premium vaping at an affordable price and is a must-stock for switched-on retailers that are keeping up with market trends.”

Features of the “ergonomically designed” Logic PRO device include “a convenient e-liquid window for visibility, a long-lasting battery with quick charge and a 5-click lock/unlock facility, allowing the user to secure the device safely between uses.”

 

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