3663 has gained Red Tractor accreditation for its range of Chef’s Smart Choice deli block cheeses.
“Consumers are becoming increasingly concerned about food miles and the environmental impact of the food they eat,” said Nicky Dixey, 3663 own brand manager. “The Red Tractor logo assures them that the produce comes from British farms – not only supporting local farmers and cutting down on food miles, but also guaranteeing good standards of production.
“Provenance is still high on the consumer agenda and caterers are keen to highlight this on their menus. Being able to say your cheeseboard features Red Tractor accredited cheese will improve the perceived value of the dish in the eye of the consumer.”