Bidvest 3663 has pledged its support to a new Kenco campaign aiming to provide 500 million glasses of clean water to South American coffee farming communities by the end of 2014.
The “Make Every Cup Count” campaign sees Bidvest 3663 partnering with Kenco Coffee in a first for the foodservice industry as part of its wider sustainability programme, where for every cup of Kenco coffee bought, a glass of clean water will be donated to South American communities. Bidvest 3663 aims to donate 110 million glasses by the end of the year.
This is the latest in Bidvest 3663’s sustainability strategy which has been going strong for the past 17 years. The business has pioneered sustainability in foodservice for the past 17 years. In 2003 it achieved the top environmental management performance measurement, ISO 14001 going on to harvest rainwater for vehicle washing in 2005, and converting cooking oil to biodiesel in 2007. More recently, the business committed to a target of zero waste to landfill by 2015.
Shirley Duncalf, head of sustainability at Bidvest 3663, said: “Bidvest 3663 takes sustainability very seriously. The business concentrates on what is real and valuable to its customers. Our sustainability initiatives are designed to make it easier for customers to make a difference, both now and in the future. By working with the Mondelez Kenco brand, and with the help of our customers, we can make a real difference to these communities by providing clean water.”
Adrian Danks, Mondelez customer development manager for Bidvest 3663, added: “This is our biggest CSR campaign for the hot beverage category within Bidvest 3663 to date and we plan to have continued activity in depots and across national accounts throughout the year.”