Salt, saturated fat and sugar have been cut from 3663 own brand products well ahead of time limits set by the Food Standards Agency (FSA).
The FSA targets come into effect over the next 18 months but significant reductions in salt sugar and saturated fat have been made in 3663’s Smart Choice range as part of its Positive Steps campaign.
Marketing director Des Bell said: “Again the focus will be FSA targets (Target Nutrient Specifications and the Salt Model) or guidelines set for nutritional content in the public procurement sector, especially schools and healthcare.
“In areas not covered by either of these, we have developed our own targets based on COMA recommendations. COMA has recommended that sugar should be reduced by 10% and saturated fat by 22% as part of the overall diet, so we have aimed for 22% reduction in total sugar and an 18% reduction in saturated fat.”