3663 has added 35 lines of organic and additive-free foods to its frozen, fresh and chilled division. The new range, supplied by Pure Organics and Additive Free Limited, is now available and, says 3663, meets a growing demand for alternatives to highly processed foods in the foodservice market.
Julie Moore, frozen, fresh and chilled division marketing controller, commented: “Operators are finding that dietary requirements are becoming a greater consideration for their customers. Allergies, intolerances and food preferences play a major role in the choice of dining options a consumer will make, so catering for a wider range of needs is essential.
“We’ve introduced these new lines to meet the demand and give caterers a practical solution to topical food issues.”