World Food specialist Surya Foods, best known for the Laila brand, has launched a new B2B website which it says will give its wholesale customers access to a quick and easy online ordering service.
One of the first world food companies to provide access to its entire range online, the new site features over 2,000 products spanning African, Caribbean, Mexican, Oriental, Polish and South Asian cuisine, placing hundreds of products at its customers’ fingertips 24/7.
The extensive online catalogue offers one of the largest gateways to world food in the UK spanning frozen, ambient and chilled with easy access to the latest products coming in from popular and emerging markets as well as NPD.
Speaking about the brand new site, Surya Foods MD Harry Dulai said: “We are always looking at ways we can improve our customers’ ordering experience and while we have previously favoured a very personal one on one ordering system, via our experienced sales teams, we fully appreciate the demand for online services and have spent several months developing this new site to ensure it provides an intuitive and efficient ordering service for customers who prefer to order their goods online.
“We have long been a ‘one stop’ shop for everything world food, we are now offering easier access to our entire range.”
The B2B site breaks down Surya’s core product ranges both geographically and by product type for ease of use.
Dulai added: “Speedy service is becoming more and more vital for our customers and online services offer greater immediacy.
“During recent years there has been a significant shift to online grocery shopping and it is important for us to respond to the times and provide modern services which make our customer’s lives easier.”
The site has been optimised for use on mobile phones and tablets with easy access to special promotions.
Significant Investment is also being made in Search Engine Optimisation to improve the site’s visibility on search engines like Google and drive more traffic and customers to the site.
This is Surya Foods’ first venture into offering online ordering facilities to its wholesale customers.