Rayburn roots out the best routes

Toiletries, cosmetic and household goods wholesaler Rayburn Trading is now using routing software to help control deliveries in a bid to minimise transport costs.

The wholesaler has turned to Optrak Distribution Software, which will be used by the group’s transport team at its Manchester depot to help the company generate more efficient daily delivery and collection plans.

Martin Copeland, operations manager at Rayburn Trading, which makes daily deliveries to retailers, wholesalers and other commercial sectors said: “Rayburn’s delivery fleet covers a large geographic area and we wanted to make sure we were operating a lean and agile transport operation. It is vital that we deliver the highest standards of service for our customers whilst minimising transport costs.  Deploying Optrak’s vehicle routing software will help us achieve these goals.”

Tim Pigden, managing director of Optrak said: “Wholesale distributors typically operate on tight margins and delivery standards can make a critical difference in retaining and growing the customer base.  By ensuring that delivery and collection routes are as efficient as possible, Rayburn will benefit from minimised transport costs, reduced time spent planning and greater routing accuracy.”

Rayburn will use the Optrak sytem in conjunction with cash and carry specialist Sanderson’s Swords software which controls sales, purchasing, stock and cashflow.

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