Irish wholesaler and retail group Musgrave is launching an automatic space planning and planogram system to help retailers optimise shelf space for stores and make shopping easier for consumers.
Musgrave, the name behind brands, such as Budgens and Londis in Great Britain as well as Centra and SuperValu in Ireland, will use the new systems to analyse sales data and then deliver assortment recommendations to individual stores.
“Developing trusted brands means tailoring our offer to the needs of specific markets while at the same time ensuring consistency and availability,” says Tony Mather business transformation director at Musgrave Group. “That’s why it’s crucial that we continue to support our retail partners with sourcing, sales, marketing, merchandising and supply chain expertise so that they can go head-to-head with the supermarket chains and win. This latest investment with Symphony EYC will also enable us to offer the shopper a consistent, but locally appropriate, in-store experience regardless of the store they visit.”
Symphony EYC’s Space Planning and Planogram Automation solutions are the latest phase in Musgrave’s investment in building a complete services offer for retailers, which already includes data management, merchandising and supply chain management. This phase will allow retailers to optimise business processes, including merchandising, sales, supply chain and inventory control, ensuring that the right products and the right inventory levels will be available to shoppers.
“It’s essential that the retail space works as hard as it possibly can,” says Matt Robinson, market development director at Symphony EYC. “The convenience sector is highly competitive, with shoppers expecting the same experience from their local outlet as they do their larger supermarket chains. Small convenience stores, however, can offer a localised shopping experience, going above and beyond to ensure they are catering to their specific customers’ needs.”
The new solutions will initially be rolled out in the Republic of Ireland, with plans to extend the implementation to partners in Great Britain, Northern Ireland and Spain.