Londis claims it is the first UK convenience chain to offer retailers personalised web pages for their stores. The new pages form part of the Londis consumer website, which was upgraded last year.
Retailers can now personalise their own store page with their unique store details and local information. The site is also mobile compatible, following research which revealed more than 20% of Londis website visitors were accessing the site via smartphone.
The site is free for retailers to populate, can feature local community activity, fund-raising initiatives, in-store deals and local events. To help retailers populate their own store page, Londis has created a step-by-step guide with easy-to-follow instructions.
Anna Burleigh, Londis marketing director said: “In today’s world of fast communications, shoppers expect businesses to have easy to use, relevant websites, no matter what size of business. As the first convenience chain to offer personalised store pages, we believe this will help retailers market their services to local customers. The investment from Londis in the new site has already increased traffic to the website by 27%. We know retailers add their personal touch in store to ensure they are responsive to local community needs and we want retailers to have an individual webpage which reflects this”.