JJ Foodservice’s web service “helps boost caterers’ sales by £35K a year” says CEO

FOODit, a restaurant website-building service that supports caterers to get their businesses online and to optimise their visibility via search engines, is helping  foodservice operators attract “hundreds of extra customers and boost sales by up to £35,000,” according to its CEO.

Created and operated by wholesaler JJ Foodservice, FOODit gets restaurants online in five days and for an entry price of £83.

CEO Rif Kiamil said the web provides huge opportunities for restaurants: “It’s a chance to be found by new customers and to keep current customers coming back. But having a website doesn’t guarantee you’ll be found.”

FOODit helps restaurants with a delivery or takeaway service to optimise visibility on Google and Bing searches and to have a social media presence. Staff can track and manage online and in-store orders via an app, which keeps customers informed of the progress of their order in real time.

“Some people are already telling us that they’re getting hundreds of extra customers”, said Kiamil. “We estimate that restaurants can add £15,000 to sales by using us, but some restaurants have reported as much as £35,000 in extra sales from online orders generated by FOODit.”

Kiamil said FOODit differed from similar services because it gave restaurant owners visibility of customer data. “This means you can get to know them by name and can see their purchasing habits – it’s a great opportunity for tailored marketing campaigns”, he said.

Restaurants can choose from a range of packages, depending on the level of support and equipment they need. “We’ve noticed that many caterers already have a smartphone or tablet, so we’re offering an entry-level price of £83 to make it easy and affordable to work with us,” said Kiamil.

JJ Food Service launched FOODit with two staff last year. “Now we have sixteen staff and growing. We expect to hit 50 by the end of the year,” said Kiamil. The business is also looking at offices in the USA and Australia.

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