The CIMC Features > Business, established in 1988, has grown rapidly over a short period of time carving out a strong reputation in the industry, known by retailers for offering a comprehensive one stop shop filled with an innovative colour coordinated product ranges spanning over four thousand products including lighting, furniture, giftware, candles and soft furnishings.
Mehmood Pirbhai, sales director at CIMC says: “Our focus on creating beautiful, useful products that offer consumers real value for money has stood us in good stead through the recent recession. Our website has always been an important resource for our trade customers. We’ve taken the opportunity this year to invest in our digital agenda to offer our customers an enhanced online experience making browsing and buying in bulk from our entire catalogue easier than ever before.”
Behind the scenes, the new CIMC Magento website is completely integrated with the back office ERP system Microsoft Dynamics Nav, giving the CIMC team full control of their new website from within Navision allowing them to control product, pricing, stock, customer data and orders centrally.
For CIMC’s retail customers, the logged-in trade dashboard offers a resource area to access and control their online trade account where orders can be uploaded in excel straight into their basket, and re-ordered direct from past order history. Other features include actual stock holding in real time along with the ability to place pre-orders.
Robert Williams, managing director of Williams Commerce, the Leicester-based Magento e-commerce specialist, says B2B e-commerce is set to continue to grow strongly. “With retail buyers now expecting the sameonline experience in their business purchasing as they do from B2C, British wholesalers and suppliers are indeed stepping up their game to become more innovative and dynamic, investing seriously in their online presence. This in turn is giving their trade customers the confidence to shop and spend more online.”