Fairway Foodservice has launched a new, interactive website in a bid to support its current and potential members, caterers and suppliers.
The £494m turnover group comprising 18 independent wholesalers supplying more than 30,000 catering customers, has improved its site to offer content and information tailored to specific needs. This includes brand and group information in addition to news from Fairway members and “how to” videos designed for members’ customers.
The website also features an exclusive member’s area, which is designed to act as a valuable tool to aid Fairway member’s with their day-to-day business giving access to all cost prices, product specifications, over 20,000 product images, bespoke member literature designs and product sales aids.
Richard Ellison of Fairway Foodservice said: “Each of the four audiences we are connecting to through the site have different needs and expectations from us, so we needed the site to be able to deliver a lot – and most importantly, we wanted to demonstrate not only the breadth of services Fairway Foodservice offers, but the vast product range that is available for members and their customers.”