East End Foods introduces a new tilling system from STL

East End Foods, the Birmingham-based Landmark Wholesale member, has introduced a new tilling system from STL Technology Solutions intended to provide it with enhanced central cash functionality.

The STL tilling solution has been developed over the last three years and STL says it has a modern technology platform and a point of service that is easy for check-out personnel to operate.

Ivan Durkin, managing director at STL, said: “Many cash and carry customers will form an opinion of their chosen wholesaler based on the experience at the point of sale. In some cases this may be the only point of contact between the cash and carry customer and branch personnel.

“It is therefore extremely important to make a good impression and provide fast accurate throughput while giving the checkout operator access to all the information required.”

Harsh Khumar, general manager at East End Foods commented: “We have been working with key personnel at STL for many years and wish to retain the business relationship going forward. We feel it is important to implement new technology that will improve the overall customer experience at East End Foods.”

Durkin added: “This has been a hard won piece of business as East End Foods wanted to be sure that STL Technology Solutions was the best way forward. We are now working with East End Foods to improve other areas of their technology estate during the next six months and looking forward to the challenge.”

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