Budgens this week announced it is now a partner in the O2 Moments initiative, which boasts around five million active users in the UK.
The Musgrave-owned retailer kicked-off its participation by offering 165g bag of Walkers Market Deli Chips in the most popular flavour – Flame Grilled Spanish Chorizo amp; Roasted Onion worth £2.63. The offer was redeemable across the whole estate and geo-targeted to show up on O2 Moments members’ screens if they were within a five-mile radius of a Budgens store.
To claim their free Deli Chips O2 customers simply needed to log on to the O2 Moments app via their mobile phone, click on the Budgens offer and then show the on-screen voucher in store.
Anna Burleigh, marketing director said more than 2,500 packs for Deli Chips were given away in the first days of the offer, which ended on January 21.
“This is a positive marketing initiative, it offers customers that essential feel-good factor and it fits with the ‘everyday discovery’ ethos of Budgens which is all about surprise and delight.”