Whitworth steps up to customer development for Parfetts

Parfetts Cash amp; Carry has appointed Andy Whitworth as its new head of customer development – a new role, which the wholesaler says will give greater clarity and focus to the retail side of its business.

His main focus will be developing the customer/store development programme and delivering on retail club compliance and retail execution.

Following a strategic review of the current Retail Club format and store development programme, the long term objective will be to develop the Go Local Retail Club into the best within the industry and develop a supplier collaboration programme that delivers value for Parfetts, its retailers and the supplier.

Parfetts has also invested in its new customer development team, which will include Paul Rodwell as customer development manager and 12 retail development advisors comprising of two field-based personnel at each depot.

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