manager in the picture

Darren Ridden

Lowries Wholesale, Killingworth

Job title: Wholesale Manager

Date you joined the company: 3rd January 2009

Previous employers/roles: Lynx Express, self employed

Responsible for: Order picking, transportation

Married/single/family: Married to Julie, two children from previous marriage, Rebecca, 21, and Stephen, 12

How is your leisure time spent: Watching my son play football. I enjoy a round of golf with a handicap of 14, gardening with Julie

What is your greatest achievement in your current role: Achieving 99.9% service level for a full month on a local authority contract

Offer one piece of advice to help suppliers succeed with you: To communicate in advance when you are going to short deliver. Email is a fantastic tool don’t hide problems until the delivery

The best promotion currently running with our customers is: Retail club promotions with full margin

My vote for the best current/recent TV/Press advertising is: WKD advertising appeals to my sense of humour

The best new product launch in the past year is: LSV energy drink 500ml, pound;1 Cadbury range

Gripe of the month about suppliers or supplier policies:

Flimsy packaging we have to pick and pack these products. 10kg sugar needs re-bagging. 2ltr Coke cases fall apart. Price-marked packs that do not provide sufficient margin to deliver

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